Compas Stallions

The Aim: Raise the profile of Compas Stallions as an up and coming professional stallion operation in Ireland, and attract mares to their stallions: Kuroshio, Cappella Sansevero, Smooth Daddy and My Dream Boat.

The Solution

Brand ID and Campaign theme

The brand identity and stationery for Compas Stallions was refreshed to give it a more professional and engaging style. A campaign was created around #speeddating which reflected the strengths of the operation’s first stallions.

Advertising and Media Buying

A series of stallion adverts were designed to reflect the new brand and inspire a call to action. Pace was also responsible for planning and implementing an advertising schedule for the stallions during key dates in the bloodstock calendar, which included media buying, copy writing, editing, proofing and submission to the publications of these adverts.

More recent campaigns included a Zoom theme capitalising on the popular conferencing interface and encouraging breeders to ‘Zoom’ their mare to a covering with a Compas Stallion.

Brochure

An annual stallion brochure was designed, printed and mailed to thoroughbred breeders and bloodstock agents in Ireland and UK. Pace wrote the copy, edited and proofed the brochure as well as sourced images, with the emphasis on promoting each stallion’s individual strengths as well as the operation as a whole.

Results

  • A greater awareness of the operation, its stallions and their strengths was achieved across a wider audience.
  • The move to a new location at Starfield Stud of all the stallions was widely publicised.
  • Each stallion attracted an increased number of mares year on year.
  • ” Pace Marketing Solutions has an invaluable combination of industry knowledge and marketing expertise. Their positive attitude and flexible approach has resulted in practical and cost effective marketing initiatives being recommended and delivered.”

    David Redvers, Director, Tweenhills
  • “Jackie Hutchinson of Pace Marketing Solutions is very much one of the team at Newsells Park Stud having provided us with her marketing expertise since the stud was established in 2002. She presents very creative ideas and considers how best to implement them cost effectively using a variety of marketing methods to ensure maximum effect.”

    Julian Dollar, General Manager, Newsells Park Stud
  • “The company has gone from strength to strength, helped hugely by the involvement of Pace who contributed many great ideas over the years of which I am hugely appreciative. “

    Nigel Armstrong ICIOB, Chairman, RW Armstrong