Chapel Stud

The Aim: rebrand Bucklands Farm & Stud to Chapel Stud following its relocation, whilst maintaining the company’s established brand values. Raise awareness of the rebrand and relocation, as well as promote the three stallions: Hellvelyn, Pearl Secret and Coach House.

The Solution

Rebrand

A new brand identity was developed in liaison with a graphic designer, comprising new logo, colours, font and ‘brand feel’ inspired by the classical landscape of the Malvern Hills. New stationery was also designed.

Website

Pace provided project management and copy writing services to help develop and build a new website www.chapelstud.co.uk working with a website agency. Stunning photography complemented with key information resulted in an inviting and factual website promoting all aspects of the stud, in particular the three stallions.

PR

A press release was sent out to key racing and bloodstock publications to announce the relocation and to promote Chapel Stud and its services, as well as remind breeders of the stallions.

Brochure

The annual stallion brochure was redesigned and updated, with a strong visual element across each page. Pace provided copy, edited and proofed the brochure, promoting each stallion’s individual strengths as well as the increased benefits of the relocation to Chapel Stud. The brochure was sent to thoroughbred breeders and bloodstock agents in the UK and Ireland.

Advertising and Media Buying

A series of stallion adverts were designed to reflect the new brand, including success style adverts for the winning progeny of the stallions.  Pace was also responsible for media buying, copy writing, editing, proofing and submission to the publications of these adverts.

  • The press release resulted in coverage in all the key bloodstock publications, along with follow-up features comprising interviews and photography.
  • Both existing and new clients were informed of the relocation and rebrand from Bucklands Farm & Stud to Chapel Stud.
  • A greater awareness of the stud, its stallions and their strengths was achieved across a wider audience.
  • “The company has gone from strength to strength, helped hugely by the involvement of Pace who contributed many great ideas over the years of which I am hugely appreciative. “

    Nigel Armstrong ICIOB, Chairman, RW Armstrong
  • ” Pace Marketing Solutions has an invaluable combination of industry knowledge and marketing expertise. Their positive attitude and flexible approach has resulted in practical and cost effective marketing initiatives being recommended and delivered.”

    David Redvers, Director, Tweenhills
  • “Jackie Hutchinson of Pace Marketing Solutions is very much one of the team at Newsells Park Stud having provided us with her marketing expertise since the stud was established in 2002. She presents very creative ideas and considers how best to implement them cost effectively using a variety of marketing methods to ensure maximum effect.”

    Julian Dollar, General Manager, Newsells Park Stud